Posts by admin

Wearables in tech will be huge by 2016 0

Wearables in tech will be huge by 2016

Posted on Mar 6, 2015

Wearable technology is becoming a huge competitor this year, while everybody is waiting for Apple’s new baby this new device will reach an eager audience who would pay any money for a single piece. I could bet after that this is going to be a more relevant category difficult to left behind in terms of new applications and developments so keep and eye and start thinking about how your company or business could be part of the history making life easier, think about improving your customer’s lives with something new. Here at Solum digital we could help you to be part of this growing trend. Contact us to discuss your ideas @...

Learn More
Why Twitter Is Getting Into the Music Discovery Business 0

Why Twitter Is Getting Into the Music Discovery Business

Posted on Apr 20, 2013

Twitter billed its foray into music discovery as a mechanism to “surface songs people are tweeting about.” Yet Twitter doesn’t actually plan to make any money off of the music itself. So why bother? In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. The former addresses a major weakness for Twitter. As the following graph shows, Twitter is far behind Facebook on time spent:   Twitter has been working hard over the past couple of years to increase the metric by fashioning itself as a media hub. Clark Fredricksen, VP at eMarketer, says that now Twitter “wants to be a place where people find new things. The launch of Music is a logical extension of that.” Giving users a reason to visit Twitter more and stay on longer provides more advertising opportunities. Another raison d’etre for Music is that it gives users the opportunity to tell advertisers more about themselves. “It’s more valuable if the user begins to identify himself as interested in certain things,” Fredricksen says. Last year Twitter began letting advertisers target users by interest — in addition to other descriptors like age, sex and geographic area — with hundreds of...

Learn More
Microsoft: Windows Competitor to iPad Mini Coming Soon 0

Microsoft: Windows Competitor to iPad Mini Coming Soon

Posted on Apr 20, 2013

It’s been rumored before, but Microsoft has dropped the first official word that it’s working on Windows 8 tablets smaller than 10 inches. In a call with investors about the company’s latest earnings report, Microsoft CFO Peter Klein said small-screen Windows tablets were in the works. Klein said the software giant was working with its manufacturer partners to develop “a new suite of small touch devices powered by Windows” at “competitive price points,” The Verge reported. He didn’t elaborate on details, and neither did Microsoft spokespeople. The exact screen size of these coming “small” devices is obviously unknown, but there’s a big window between the largest Windows phone (the HTC Titan II, at 4.7 inches) and the smallest Windows 8 tablets, which bottom out at 10.1 inches. In interviews with Mashable during the launch of Windows 8 last fall, Microsoft employees said there was technically nothing holding back a small-screen Windows 8 tablet. This article originally published at Mashable.com...

Learn More
Intel’s Dubious Plan to Take Over TV 0

Intel’s Dubious Plan to Take Over TV

Posted on Apr 20, 2013

When Intel lifted the veil from its stealthy media division in February, many outsiders scratched their heads. Why was the chip manufacturer, which has tried and failed to sell consumer products before, trying to launch a TV service, one of the trickiest consumer markets of all? Computer companies including Apple, Google and Microsoft have wrestled for years with how to become Internet TV providers. They see a massive “pay TV” market ripe for Silicon Valley-style disruption. Today’s TV interfaces are exceedingly complicated, and content packages are bloated with channels that most subscribers don’t watch. Furthermore, there are new business opportunities in the progressively more social and mobile nature of TV-watching that tech companies are well-positioned to exploit. Intel’s ambitions make sense given that the company needs a new growth business and has cash to spend. PC sales are slumping—research firm IDC recently reported the worst quarter globally since it began tracking data in 1994—as mobile devices become more powerful PC replacements. Intel’s first quarter earnings report this week reflected this decline, with revenues dropping 6% in the PC division that accounts for $8 billion of its $12.6 billion in quarter revenue. The company’s mobile chip business, meanwhile, is only in its infancy. Intel does have an impressive 300-plus person TV team, led by former BBC...

Learn More